As an aside, I noticed something very interesting. Because of my  RSS reader I was one of the first to cover adsenseblacklist.com, a  terrific new web site that will  help you screen out the cheesy AdSense ads. Because I was on it first, I  popped up in the first five Google search results for this keyword for a  while, which drove traffic to this site. So watch your RSS reader.
All  that being said, we are beginning to see RSS used as auto update  feature for websites and blogs. The first application was RSS feeds that  automagically update your site with articles in your subject area from a  free article site. The rationale is that this will give you fresh  content that search engines will eat right up. They call it spiderfood. I  call it a dumb idea. Have you read some of these articles? There's a  wide disparity in quality from one to another, and I would never allow  articles to be put blindly on my web site without my approval. For  crying out loud…you spend hours and hours of time getting your site to a  certain level of quality to build a certain level of trust with your  visitors, and then you're going to allow some hack to put his content on  your site without your approval, just so maybe a search engine will  come a few extra times? That's just stupid.
Need more content?  Turn off the football game and write some.
Seriously…if you want  to use articles as supplemental content, hand pick them. Just like  famous Internet marketer Wille Crawford did on his blog when he picked  my article Chitika - What Went Wrong (a little humor there). I have at  least 20 - 30 articles in an Outlook Folder that I'm going to post on  the site as soon as a I get a chance. That's the good news - the bad  news is I went through 500 or so articles to get those.
Closer to home, affiliate merchants are starting to get into datafeeds,  which are sort of like file-based RSS feeds. Datafeeds provide direct  access to merchant products using text files. The file contains a list  of products, services, special offers, coupons or other information that you can display on  your site. You then upload that information to your server and use some  kind of tool or script to display the different items in that file.  There are programs on CJ, LinkShare and Shareasale that have datafeeds.
While  others are absolutely gaga over this, I look at it with the same  jaundiced eye as the whole article thing - it all depends on your niche,  the level of trust you want to maintain with your customer, and how  technical you want to get.
If you have a niche that has a  well-matched affiliate program, you might try a product feed. If you  want to put up an occasional coupon or special offer, you can probably  do it by hand rather than going through all of this mumbo jumbo.
We  are starting to see products that convert merchant datafeeds to RSS,  allowing you to auto-display products from affiiliate programs. Again,  if you can maintain relevance across the entire affiliate line, it's a  good idea. If not, you're not going to get conversion anyway, so you're  wasting your time. Personally I want everything including the  advertising, to have relevance to my visitors.
There's always a  shortcut - in this case you're shortcutting the time and effort involved  in finding relevant offers for your visitors. That may work with some  sites.
If you want to know more or give it a shot, here are some  resources:
1. FiveStarAffiliatePrograms - They love the idea, but  I think they're plugging their own tool.
2. Smartsville has a nice  synopsis. Oh…they also have a tool.
One last thing - while I was  out looking for links and information, this is what someone said about  using datafeeds:
Soon, I will let you know how I put this all on  autopilot and never have to think about the blog again after I spend a  few hours setting it up!
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